If you’ve been in business for a while, chances are you’ve done some marketing. The old (and still viable) model of marketing is to get your message out to your audience, “Outbound Marketing.” Outbound marketing consists of advertisements, cold calls, emails and any method where the information is sent out.
Inbound Marketing is a strategy where …Read More
Business branding is incredibly important to the success of any company, even a small business. Are your small business branding efforts firing on all cylinders? Do you understand how important small business branding is?
When we think of branding, our minds often wander to the Titans. We think of Apple, with their modern color code, minimalist …Read More
What is a Quality Business Leader?
A great business leader starts as someone with an idea. Having great ideas is wonderful, but it’s not enough. Many wish to be a business leader, while just a few actually become one. If you want to become a business leader, you need to be able to make things happen. …Read More
Running a small business is a constant challenge. From your inventory to your employees, there’s always something demanding your attention — and that can be both emotionally and intellectually draining. To make the right decisions and run your business smoothly, you need to be able to harden yourself mentally. But that’s not always an easy …Read More
Today’s business world continues to change at a quick pace, and with the ascendance of the gig economy, there is more competition than ever to attract and retain the best employees and keep them inspired and giving 110% . True leadership instills a lasting sense of loyalty amongst team members and spurs them to perform at optimum …Read More
Small business owners, perhaps more than others, need to stay abreast of tech news and innovations and continue to integrate relevant strategies into their business models. With many of the recent technological advances, the small business owner can leverage their expertise to leap frog over the competition and maintain a cutting edge. Check out the helpful strategies below …Read More
As the seasons change, so do consumer habits and purchasing. Depending on the industry that your business is in, seasonal purchasing can have a significant impact on your bottom line. Understanding these changes and preparing for them in advance will be key to an effective marketing strategy.
Spring: Big Ticket Items, New Fashion, Home Renovations and Decor
When spring rolls …Read More
Small business owners that are making an investment into their office equipment need to take several factors into consideration when choosing a Mac or PC platform. As the technology advances with software programs being compatible to both, there are other factors to look at such as costs over the usable life of the equipment as well …Read More
Factoring is a financial agreement and a kind of debtor finance where a business (including a small business) sells its invoices (i.e., accounts receivable) to another party (known as the factor) at a diminished rate or discount. This is done with receivable assets in order to meet the immediate and present cash needs of a business. …Read More
Survival of the fittest – we’ve all heard this phrase connected with Charles Darwin and his book “On the Origin of Species”. Darwin talked about a theory of natural selection, but it was actually Herbert Spencer who coined this phrase after reading Darwin’s book. Spencer compared Darwin’s biological concept into an economic one. Basically, a business must be …Read More