If you’ve started doing research, finding a perfect service for your SEO you probably have a lot of questions. There are a lot of different options you can choose from when deciding what type of plan is right for you.
If you haven’t noticed, there seems to be a service for any budget. What makes things more confusing is a lot of these different services are saying they do the same thing. But, what if it was possible to build your own cheap SEO solution?
What is SEO?
First, let’s brush up just a little bit on what SEO actually is. SEO stands for Search Engine Optimization, and that’s exactly what it is. SEO consists of a series of practices to optimize a websites visability to search engines.
Search engines use different techniques and algorithms to decide what web pages and other results to show a visitor when searching for specific terms.
Content on websites is combed and crawled, tags are read, a snapshot of the sites history could be referenced; all of this is happening when someone searches for something via Google, Bing, Yahoo, etc.
Why SEO is Important
It doesn’t take a lot of imagination to figure out why quality SEO should be near the top of any businesses priority list. Having the correct Search Engine Optimization could mean the difference between an abundance of customers or shutting down the company.
The days of making sure your company had a half-page ad in the phone book are gone. When people need a service, they pick up their phone and make a search in their web browser. Is your company going to show up? Does your competitors site show up?
Where to start
There is a lot that goes on behind the scenes to cultivate a perfectly optimized website. Many people have entire careers built upon this one aspect of digital marketing. This can be incredibly overwhelming and can send someone running to the first cheap seo solution they find.
Don’t misinterpret the message of this article. There are a multitude of afforable SEO services that will definitly help you get off the ground and start getting traffic. However, you may not need this to start out. Below are a couple of ways you can craft your own cheap seo solution.
Find good tools
The very fist things you are going to need (besides your website) are some tools. There are a ton of great SEO tools out there at many different price points. Going into detail on these different tools is beyond the scope of this article, here is a breakdown on 5 of the most popular SEO tools being used by professionals today!
For your tools, just know you will need them to do a couple different things. First off, you will need something that allows you to perform adaquet keyword research. Keyword research is probably where you will find the greatest bang-per-buck in your DIY cheap SEO solution. If you can find relevant keywords that people are searching for with low competition, this is a fantastic start. Many tools out there allow you to do this quite easily.
A well optimized website is built with a whole lot of content. Blogs are incredibly common to the point of being the default starting position for a website. This is because it works. A website that is consistantly putting up relevant content will stand out to the search engines. Yes, there are some old and untouched websites with very obscure information that will dominate page one for years (probably), but these are special cases and generally ‘no-competion’ circumstances.
Whatever field you’re in, get a blog going. Do your research, put together a schedule and then stick to it. If you are regularly putting up the content, you will eventually start to get real, organic traffic.
This should really go without saying, but, your website needs to look professional. Websites with dated frameworks are falling by the wayside. A completely free way to start building an incredible website is with WordPress. You will spend some time learning how to make the most out of it, but even in it’s default form it blows away simply coded websites.
Besides just building a better look for your website, systems like WordPress make life easier when it comes to optimizing your website for the search engine crawlers. There’s a reason such a huge chunk of the internet is built on WordPress!
Where to go from here
We hope you’ve found this article helpful. It’s intended to give you a brief overview of what you need to start getting your toes wet in the world of SEO and digital marketing. Give some of these things a try, much of what was mention is either free or has some sort of free trial to try out.
SEO is a humungous topic that people dedicate their lives to learning and perfecting. After you start with the basics, it’s important to never stop trying to learn more. There will always be something you didn’t know that will help you get traffic where you want it. So with this in mind, another huge part of crafting a cheap SEO solution would be; take the time to watch videos and to read tutorials. Never stop learning.
If you feel like you’ve done all that you can, scan your site here to get a benchmark of how you’re doing, it’s completely free. It may be time to step your game up, or to start looking for a professional.