Your company’s identity can be just as important as your products and your services. The more modern and fresh your brand is, the more likely customers are to interact with it. The more customers interact with you, the more likely they are to make a purchase.
1. Align Your Brand With Your Customer Demographics
Your first step …Read More
Today’s business world continues to change at a quick pace, and with the ascendance of the gig economy, there is more competition than ever to attract and retain the best employees and keep them inspired and giving 110% . True leadership instills a lasting sense of loyalty amongst team members and spurs them to perform at optimum …Read More
Small business owners, perhaps more than others, need to stay abreast of tech news and innovations and continue to integrate relevant strategies into their business models. With many of the recent technological advances, the small business owner can leverage their expertise to leap frog over the competition and maintain a cutting edge. Check out the helpful strategies below …Read More
Small business owners that are making an investment into their office equipment need to take several factors into consideration when choosing a Mac or PC platform. As the technology advances with software programs being compatible to both, there are other factors to look at such as costs over the usable life of the equipment as well …Read More
Factoring is a financial agreement and a kind of debtor finance where a business (including a small business) sells its invoices (i.e., accounts receivable) to another party (known as the factor) at a diminished rate or discount. This is done with receivable assets in order to meet the immediate and present cash needs of a business. …Read More
Survival of the fittest – we’ve all heard this phrase connected with Charles Darwin and his book “On the Origin of Species”. Darwin talked about a theory of natural selection, but it was actually Herbert Spencer who coined this phrase after reading Darwin’s book. Spencer compared Darwin’s biological concept into an economic one. Basically, a business must be …Read More
Obtaining capital as a small business can be a challenge, especially when starting out. A strong credit profile allows business owners to negotiate better payment terms, borrow money at lower interest rates, and have greater control of their financial dealings. These five steps help business owners achieve a strong credit profile in no time.
REVIEW BUSINESS CREDIT …Read More
BENEFITS OF ADDING INSTAGRAM TO YOUR SOCIAL MEDIA PRESENCE
Social media marketing is a foregone conclusion in today’s tech savvy world, and long gone are the days when placing a targeted ad or two online count as a marketing initiative. Various studies have outlined the migration from Facebook and Twitter to Instagram, with social engagement demonstrably higher on this platform, as users consider the …Read More
Repeat customers are the life blood of a successful business, and keeping them satisfied and coming back for life is worth any extra effort that may be required. Perhaps even more important than maintaining a strong base of returning customers, is winning back those that are dissatisfied. AJ Agrawal posits in the Huffington Post, that customer complaints should …Read More
Customer service can make or break your reputation among new and repeat customers. Raving customers are important for your income and business growth. Yet creating a great experience for every customer is not exactly easy for the inexperienced. By showing customers how valued they are to your business, you can maintain and even grow your …Read More