5 Ways For Small Business Owners to Save Money

Survival of the fittest – we’ve all heard this phrase connected with Charles Darwin and his book “On the Origin of Species”. Darwin talked about a theory of natural selection, but it was actually Herbert Spencer who coined this phrase after reading Darwin’s book. Spencer compared Darwin’s biological concept into an economic one. Basically, a business must be …Read More

How Small Business Owners Can Increase Profits And Business On Instagram

Social media marketing is a foregone conclusion in today’s tech savvy world, and long gone are the days when placing a targeted ad or two online count as a marketing initiative. Various studies have outlined the migration from Facebook and Twitter to Instagram, with social engagement demonstrably higher on this platform, as users consider the …Read More

How to Win Back Dissatisfied Customers and Have Them for Life

Repeat customers are the life blood of a successful business, and keeping them satisfied and coming back for life is worth any extra effort that may be required. Perhaps even more important than maintaining a strong base of returning customers, is winning back those that are dissatisfied. AJ Agrawal posits in the Huffington Post, that customer complaints should …Read More

7 Great Ways To Maximize Hash Tags For More Business

Are you looking for more business? Now THERE’S a silly question! Hashtags (metadata tags following a number sign or pound sign which use a word or unspaced phrase to attract the interest of a user) have proven their worth in social media advertising time and again. Millions of prospective clients use social media apps daily, and are a tremendous …Read More

Do TV, Radio, and Newspaper Advertisements Still Work?

Modern advertisers are all about digital advertising — but that may be a bubble that has already burst. PC (pay-per-click) advertising campaigns such as Google Adwords are generally a marketer’s first step. But these methods of digital advertising are slowly becoming less effective as digital media matures. Digital media and marketing is still in its infancy compared …Read More